World domination powered by carrots
Xtreme Xrunch Kart is an iPhone game where children are asked to power their character by eating carrots. It represents part of a $25 million campaign by the US carrot industry to get children eating healthier, the game is therefore designed to emphasize the importance of vegetables.
Players are also asked to crunch real carrots to fuel the character’s power by using the iPhone mic.
“Are you XTREME enough? Then grab your baby carrots, you’re gonna need ’em bro! ……..Crunch into actual baby carrots near your mic to unleash unholy speed bursts and perform XTREME aerial tricks.”
- GameSpot UK
Video games have become valuable learning outlets for those in any age bracket, in this case helped by the fact the game is free and is purely for ‘edutainment’ value. This is just the beginning as the food industry begins to infiltrate the video game market in search of the (primarily) youth market, providing exciting opportunities for all brands – retail and foodservice.
Take another example; Zynga, FarmVille’s developer, is running a promotional campaign in association with the 7-Eleven grocery chain. Certain food purchases will award gamers codes for online items, for example an ice cream will earn you a FarmVille Neapolitan Cow.
Find out more about XXK here